blog

15.01.13

In order to demonstrate how easy and intuitive Windows 8 is the brand created this simple activation in Lisbon. When shoppers agreed to a demonstration a young boy appeared and proceeded to guide them through the functions with ease and flair.

10.01.13

In January every year thousands of tourists flock to this extraordinary ice and snow festival in China. The spectacular display of craftsmanship includes life-size buildings and ice slides. In the evenings the ice is lit up beautifully using LED lights.

10.01.13

Selfridges launch "No Noise" which includes relaxation areas and treatments, people can also browse shelves stacked with brandless products

07.01.13

What is a Net Promoter Score (NPS) and how is it measured and calculated

03.01.13

US voice, data and internet network Sprint created this great campaign in New York that allowed people to find out more about what they love in the city. When people tweeted things they liked using the hashtag #EVOLOVE it appeared on a giant screen in Times Square.

03.01.13

We love this very cool interactive installation that allows users to play with sound using a surface sensitive to depth.

21.12.12

What we love about 2012 is that brands tended to use technology wisely, not just incorporating it because it was on-trend or guaranteed to turn heads, but using it to actively reinforce brand messaging

21.12.12

We have seen some great activations this year that have enabled brands to talk directly to consumers in an imaginative way using experiential marketing. The ones that have stood out for us have a very simple, clear message at the heart of the activity that is amplified using a well-executed and timely experience.

21.12.12

Marketers are realising that they often have to react quicker than ever in order to piggy-back on an event or revelation. Reacting quickly is one thing but brands also have to gauge the public mood and not overstep the mark