In order to demonstrate how easy and intuitive Windows 8 is the brand created this simple activation in Lisbon.
When shoppers agreed to a demonstration a young boy appeared and proceeded to guide them through the functions with ease and flair. We are sure that this simple and funny way to deliver the message stayed with the shoppers long after the event!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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