blog

19.02.13

We are pleased to announce that we have been appointed by LEGO®, the global toy brand, to mastermind a 9 month experiential roadshow.

15.02.13

Passengers were given cups of Coke Zero as they got onto a plane, when on-board they were asked if they wanted to exchange the cups for standard Coca-Cola. Some did and hidden camera watched them merrily drinking. After a while they were informed they were actually drinking Coke Zero from Coca-Cola cups

15.02.13

Personal Fest in Argentina decided to bring a little joy to the experience. Some of the toilets were linked up to LED lights and a music system. When a toilet was in use it would play part of a tune, if another one was then occupied the tune would build, if all were occupied a full song would be played.

13.02.13

BEcause Account Manager Gary Whelan is currently on secondment at our Sydney office - oh what a chore that must be!

08.02.13

We love this campaign from T-Mobile Hungary where barely-used phone boxes were given a new lease of life by linking their use to a charitable cause. Existing phone boxes were done up, painted pink and passers-by were invited to "call anybody, help somebody". Every coin they used in the phone box was donated to charity. Great work.

01.02.13

QR codes were placed around one of the busiest parks in Buenos Aires. There was no branding on the codes, appealing to the public's curiosity. When scanned the codes revealed children who had gone missing and implored those who accessed it to join in the search.

24.01.13

Microsoft has recently revealed an interesting concept called "IllumiRoom". It uses projectors to extend the in-game images beyond the screen and onto the walls of the room. The idea is that the system can change the appearance of the room and extend the field of view enabling an entirely new game experience.

24.01.13

Korean artist Jeongmoon Choi has created an extraordinary installation out of thread and UV light.

18.01.13

To get people talking about the upcoming Disney release "Wreck-It Ralph", which is based on an 80s arcade-game character, Brick Lane was transformed into an 8-bit version of itself in early January.