20.07.12
Cracking marketing cartoons from the Marketoonist
As the Marketoonist Tom Fishburne creates some fantastic topical cartoons that blend insight with brilliant wit. More can be found on the Marketoonist website.
13.07.12
Tupac Shakur wows the crowd at Coachella
Tupac has returned! The iconic rapper, shot and murdered in 1996, has appeared on stage at the Coachella Festival
13.07.12
Metro launches new newspaper format with a giant paper boat
The Paris edition of the daily newspaper "Metro" created a giant paper boat to announce the arrival of a new, slicker format. When folded and tucked in all the right places the boat was then marched down to the banks of the Seine where it was launched and, thankfully, floated.
13.07.12
MINI creates Thrill Bench to promote JWC Countryman
A special vibrating bench was installed by the side of a road, and when anyone sat on the bench a MINI would sneak up behind them and rev the engine, which caused the seat to vibrate to promote the new JWC Countryman
12.07.12
Book-burning party to save library!
After years of tireless campaigning to save the much loved local landmark the fate of the library fell to a vote on a tax increase. If residents were to say yes to higher tax then the library would be saved. Yet, the suggestion of a tax increase turned the focus away from the books and to anti-tax politics.
06.07.12
British Gas to unveil “Smarter Home” at the Ideal Home Show
This new interactive experience will showcase some of the company’s latest developments in home and energy technology. There will be a screening room, interactive displays showcasing the company's latest future-facing products and a number of celebrity appearances
06.07.12
Locker shocker in German Metro promotes audiobook
A German company placed a pair of prosthetic legs in lockers at two busy subway stations in Berlin and Frankfurt. To make sure the locker was opened by as many people as possible all other lockers were hired by the company so the "Locker-Shocker" was the only one vacant.
06.07.12
Audi “Action Team” gets motorists back on the road
In Bulgaria, the snowfall earlier this year left thousands of motorists stranded across the country. To promote the Audi Quattro's ability to deal well with heavy snowfall a gang of Brand Ambassadors set out to excavate snowed in and stranded cars and get them back on the road.
05.07.12
A tailored Starbucks experience
With growth in Europe, the Middle East and Africa slowing, the new concept stores will distance the brand from the ‘one size fits all’ model by drawing on local tastes and resources to create a welcoming environment that resonates with the customer