09.08.12
ING-DiBa: Smartphone basketball
ING-DiBa created a hoop shoot game that people could play on their smartphones. A digital billboard was set up outside basketball games and using a specially designed app people were awarded "three free plays" where they could attempt to get a virtual ball through the virtual hoop by going through the motion of throwing with their smartphone in hand.
09.08.12
The Vault of the secret Coca-Cola formula
We can't fault Coca-Cola's ambition when it comes to creating immersive brand experiences.
03.08.12
A driving and texting test for Belgian learners
A Brussels based organisation called Responsible Young Drivers had the idea to tell learners that, by law, they were now required to pass a texting test while driving. Luckily the mock tests were held in a secure environment.
02.08.12
The Evoc indestructible billboard
Evoc is a German outdoor sports brand that has developed a shock absorbent backpack that could help prevent spinal injuries.
02.08.12
Camp Nectar – Fruit in the form of packaging
o promote its pure fruit juice Camp Brazil created moulds for the fruit. So when the fruit grew and ripened on the tree it became the shape of a Camp carton! The moulded fruit was then placed in the fruit section at a supermarket where shoppers could exchange it for a carton of Camp's pure fruit nectar.
27.07.12
BEcause Australia roars into action for Australian Power & Gas
Children were encouraged to ‘show us the power of their roar’ by having their face painted as a tiger and taking to the stage to give their best roar as part of Australian Power & Gas' 'Bringing out the Tiger in You' campaign
27.07.12
Great test drive game for new Smart car
People played Pong at the Frankfurt Motor Show using real cars as the paddles
20.07.12
Budweiser – Goal in the dark
A small pitch takes centre stage in a darkened club. The players all wear kits outlined with UV reactive material, the ball glows, the pitch looks like something from Tron and even the ref has a light-up yellow card.