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27.11.13

BEcause brings Christmas together for Woolworths at carol concert

BEcause Australia has been appointed by Woolworths, the largest supermarket store chain in Australia.

26.11.13

McDonald’s Dollar Drink Day – special delivery

Dollar Drink Day does exactly what it says on the tin, it’s a summer campaign that has been running for the past couple of years in Canada and encourages people to drop in to McDonalds on a sweltering hot day and pick up a cheap drink.

22.11.13

British Airways invites people to #lookup

British Airways posters encourage people to look up...they find a British Airways plane in the sky above

20.11.13

First hand from Royal Roads

Royal Roads University in British Columbia placed a billboard in a shopping centre with an option for people to press on a glowing ‘connect’ button. Instead of more on-screen information, those who pressed the button were treated to a brief chat with an alumnus who poked her head out from behind the advert.

20.11.13

Handmade joy from Cadbury

A pop-up Cadbury store in Korea allows people to create their own custom chocolate bars

15.11.13

Because we think these giant picnic benches are great! 

Created by French artist Benedetto Bufalino, the benches were placed in parks and people were encouraged to clamber onto them. From a distance this created an illusion of tiny humans on normal sized picnic benches.

13.11.13

Tickets for squats

Moscow accept 30 squats as payment for a subway ticket ahead of the Sochi Winter Olympics

08.11.13

Music and fashion join forces

Russian band Sansara and clothing store SiammSiam partner up to give customers the chance to appear in a music video

08.11.13

Adult fun in world’s largest ball pit

Kerry Hotel in Pudong, Shanghai raise awareness for Pink October by getting into the Guinness World Records for the largest ball pit