11.10.13
Milka vending machine gets people to hold hands
People in Argentina are encourages to hold hands to get a free Milka chocolate bar
04.10.13
Submarine surfaces in Milan in guerrilla stunt
A submarine appears through the road in Milan to promote the opening of a new store from Europ Assistance, a health and travel insurance company
04.10.13
Heineken’s time travel booth
To celebrate 140 years in the business, Heineken installed a Time Travel Booth at an event in Taipei, Taiwan. The immersive booth invited people to travel with Heineken back in time. But rather than it just being a one way experience, consumers were able to control images projected all around them with hand gestures, using Leap Motion technology.
02.10.13
Sweet success – great confectionery brand experiences
This month we want to celebrate creative marketing from confectionery brands. Here are some great examples of brands that have created experiences around their product in order to get people talking.
27.09.13
The pulse of the city
We are always looking at creative ways that we can help forge connections between brands and consumers. This involves us looking at trends, art, installations – everything and anything that will spark ideas that bring brands to life and get people talking. This week we’ve spotted this quirky piece of street art in Boston that encourages people to listen to what’s inside them by transforming their heartbeat into music.
26.09.13
Scribe living billboard in Mexico city
Scribe created living quarters behind the billboard and installed an artist in residence who set about decorating the large blank billboard with illustrations requested by the public. People sent in requests via Twitter and the action was broadcast on social networks, webisodes and live streams from a bespoke micro site.
25.09.13
Evian Backyard helps Sydney-siders to Live Young
People were encourages to swing on an oversized washing line in Australia to launch Evian's Live Young Backyard
20.09.13
The living piano in Toronto
In a bid to encourage people to ‘discover opera’, the Festival d’Opera de Quebec a group of opera singers were linked up to a 12-key, giant keyboard that people could play with their feet
20.09.13
Blinkbox stuns shoppers with a teleporter
Volunteers were invited into a teleportantion device and were then beamed to a different location to announce Star Trek into Darkness being luanched on Blinkbox a year before other streaming services