Joss Davidge
30.01.14
Great Brand Experience: Marc Jacobs tweet shop
As part of New York Fashion Week, Marc Jacobs plans to open an experiential pop-up shop where standard currency will have no traditional value. Instead, the pop up concept store will allow shoppers to pay for items using tweets, Facebook posts and Instagram snaps
28.01.14
Great Brand Experience: The human library
Instead of loaning intersting books, you can now loan interesting people to tell you interesting stories in a bid to challeneg people's perceptions
24.01.14
A sensory retail brand experience in China
Under Armour created ‘a sensory decompression chamber’ and watching a 6 minute film of intensive sports training on a 270 degree panoramic screen to then finally emerge in a custom-designed retail space to connect customers with their brand
22.01.14
Experiential marketing brings idea to life for Nomad Skateboards
Madrid encourage skaters to take back their city with invisible skate ramps
17.01.14
Walk on water with Malaysian bank
Hong Leong Bank that also used Oobleck, inviting people to dash across a large pool of it in a ‘walk on water’. The bank created a great atmosphere around the experience and the result is this nicely produced video that has picked up over 5 million views in a matter of days.
15.01.14
Giant Jamaican stress ball turns heads in Times Square
Jamaican Tourist Board places an enourmous stress ball in Times Square as asks New Yorkers to "squeeze their burdens away"
14.01.14
The A-Z of working at brand experience agency BEcause
We're all about creating amazing and memorable experiences here at BEcause. But that doesn't just stop at brands - we ensure everyday at BEcause HQ is fun, memorable and insightful for the employees.
10.01.14
Saint Christmas bunny for Alzheimer’s awareness
Alzheimer's Nederland speads awareness by having a chocolate Easter bunny wrapped in a Christmas wrapper
08.01.14
Giving the holiday from hell experience in the airport
Yovis Viaggio advertise their diarrhoea medicine by trapping people in the toilet