One thing we love about experiential marketing, and there are many, is the fact that we give people a chance to escape their day to day for a moment.
So that they become immersed in an experience that will live on in their minds for a very long time.
We love this stunt at the Kerry Hotel in Pudong, Shanghai, where the foyer was filled with over 1 million plastic balls – making its way into the Guinness World Records for the largest ball pit ever created. The stunt was created to raise awareness for “Pink October”, a campaign designed to drive donations and awareness of breast cancer prevention.
BEcause Australia recently encouraged Sydney-siders to Live Young with Evian Backyard.