Uncategorized
22.10.15
An ‘uncrashable’ brand experience from Mercedes-Benz
Mercedes-Benz’s experiential campaign proves to be a nightmare for kids, but great fun for adults.
22.10.15
Elan’s experiential taste test needs no translation
An experiential taste test from Elan Languages looks to leave a bitter taste in consumers’ mouths.
16.10.15
The art of face to face: building brand love with live experiences
We’re more connected than ever before, but the role of the face to face conversation in experiential marketing should not be overlooked.
16.10.15
AIDS Concern’s brand experience challenges perceptions
Aids Concern Hong Kong creates a thirst-quenching experiential campaign to change negative perceptions.
16.10.15
Castrol delights truckers with experiential loyalty scheme
Castrol’s loyalty scheme app rewards Vietnamese truck drivers with an indulgent pit stop brand experience.
15.10.15
BEcause Boursin Sensorium campaign shortlisted for The Masters of Marketing Awards 2015
BEcause have been shortlisted for The Masters of Marketing Awards 2015 for their Boursin Sensorium campaign.
12.10.15
Brand experience for a generation of desensitised millennials
Because Senior Account Executive Gemma Harvey shares her thoughts on how experiential marketing can win over millennials.
08.10.15
Experiential campaign encourages dancing for Parkinson’s
An emotive experiential campaign from La Trobe University to support Parkinson’s disease research findings.
08.10.15
Staropramen brand experience inspires creativity
Staropramen’s typewriter with a difference is a memorable brand experience that inspires words to immediately pour out.