Uncategorized
18.02.16
The rising popularity of multi-sensory live experiences
New forms of live event technology are now enriching brand experiences and tapping into all of the five senses.
18.02.16
Theraflu creates world’s first flu detection experiential ad
Theraflu’s experiential outdoor ad detects flu symptoms. Yes, really.
18.02.16
Experiential story-telling from Airbnb at Sundance Festival
Memorable experiential installation from Airbnb embraces the power of stories at the Sundance Festival.
16.02.16
How the ‘digital apocalypse’ is opening doors for experiential marketing
Jon Spary shares his thoughts on how brands can combat the 'four horseman of the (digital) apocalypse' with experiential marketing.
10.02.16
Ralph Lauren’s mirrors offer unique experience
Designer’s interactive mirrors offer NYC shoppers a personalised experience.
10.02.16
Midori takes consumers on experiential journey
Japanese themed brand experience wows Midori liqueur fans in America.
09.02.16
PHE unveils Sugar Smart app with Because
Because helped Change4Life launch a new ‘Sugar Smart’ app to help British families take control of their sugar intake.
04.02.16
Virtual reality: is it a perfect fit for your brand?
VR is set to explode into the mainstream. Is your brand ready and prepared for the future of experiential marketing?
04.02.16
Experiential game grabs attention of Sydney sun-seekers
Cancer Institute NSW’s experiential claw machine raises awareness of skin cancer.