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09.03.16

Reebok’s experiential campaign gets consumers running

Sports brand Reebok’s experiential ad encourages shoppers to sprint for shoes.

09.03.16

JetBlue passengers unite for US election experiential stunt

JetBlue’s experiential stunt encourages passengers to unite together to win.

03.03.16

How the public sector can use experiential marketing to engage hard-to-reach audiences

A whole host of public sector organisations are now turning towards experiential marketing to reach minorities. Find out why.

03.03.16

Scream-activated experiential vending machine

Experiential vending machine lets people in Quebec pay with screams.  

03.03.16

McDonald’s lets kids make their own VR goggles

McDonald’s Sweden transforms ‘Happy Meals’ into virtual reality viewers.

01.03.16

Because Australia and Westpac work together to inspire university students across Australia to Dream Big at this year’s O Week

Because Australia and Westpac inspire university students across Australia to dream big at this year’s O Week.

25.02.16

Augmented reality lets climbers play real-life video game

Brooklyn Boulders use augmented reality to increase competition.

25.02.16

Good Day’s experiential activation raises smiles in India

Bollywood film stars team with Good Day for experiential activation.

22.02.16

Because launches global partnership initiative

Because Experiential Marketing launch a partnership program to help ambitious agencies fast-track their growth.