blog

18.05.12

Chevrolet reach out to target audince with offbeat tasks like donating blood in a vampire costume or working out in a supermarket, with it's Chevy Sonic

17.05.12

London's West India Quay was the location for a record breaking feat by 3D artists to promote the Reebok CrossFit fitness programme. The incredible 1,160 m² street-art depicted a cavernous drop down below street level that made the various fitness activities that were performed above ground seem a lot more daring.

11.05.12

The videos show a man sat on a sofa experiencing an all-round virtual game like world. Yet, it's not virtual, it's real.

11.05.12

A replica of Marble Arch was built that was made entirely out of refuse picked up off the street. The installation was made up from 120 bags of rubbish, collected from Oxford Street, Regent Street and Bond Street in a single day.

11.05.12

The award recognised the successful reinvention of the humble garage sale, turning the event into a national campaign and allowing Australians to meet their neighbours, make some money and divert waste away from landfill.

10.05.12

"Tester" stores open in the Netherlands

10.05.12

The Copy Shop simply and effectively showed what it could do by copying various items found on the street. Including ticket machines, sweet dispensers and even an entire shop front.

04.05.12

Big brand experiences and ad campaigns can be fantastic for building brand awareness and driving desire.

04.05.12

ASICS installed a video, in a subway station in New York, that challenged people to race against Ryan Hall, a marathon runner from the USA. The 60 ft long video wall invites people to race Ryan, then after a ten second countdown you're off as a running Ryan appears on the screen!