What do you do with a large unused community swimming pool in Dagenham? Easy.. make a BMX park!
And that’s exactly what Nike have done. The pool is now home to world class riders as well as community enthusiasts and is host to events for all from 12th June. For more information, check out www.nike.com/thepool
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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