18.03.13
African table football experience for donations
For a 2 Euro donation shoppers in Germany could have a game of African table football.
15.03.13
Carlsberg tests best friends
This new viral video is definitely a nod to that, with best friends being challenged to come up trumps in a difficult and somewhat unnerving situation. It's worth a watch - would you go through with it?
15.03.13
Guerrilla stunt warns drivers
Stickers were stuck to car headlights in Thailand that shone a silhouette of a man against the wall to warn drivers of the dangers before they set off
08.03.13
The London tie exchange
Businessmen encouraged to throw away their ties in exchange for a free bottle of Sol
01.03.13
“Best bus stop ever” goes viral
When waiting passengers accessed a URL that was displayed on the side of a bus stop they were treated to unusual surprises, including a ride in a Lamborghini and a husky sledge
01.03.13
Heineken: The Candidate
How do you select the right candidate from 1734 applicants? Heineken created a test to whittle down the final few in a bizarre, but brilliant interview.
22.02.13
Woodland Wiggle experience at children’s hospital
The Royal London Hospital wanted to create an immersive, interactive space to help relieve children staying at the hospital of some of their worries. Officially named The Ann Riches Healing Space, the room is filled with over-sized furniture, toys and a giant interactive screen all designed to give children a break and allow them to escape into the world of Woodland Wiggle.
22.02.13
Run like me – Nike Japan
The brand brought in long distance runner Joseph Tame and hooked him up to a harness that contained a camera, a GPS tracking device and access to Facebook. He was then tasked to run 10 meters for every like the campaign received on Facebook.
20.02.13
Great at…giving something back
Public demand for brands to take their corporate responsibility seriously has increased in recent years - we are now often looking to brands to help support and enrich local communities. So giving something back can be a great strategy as it allows companies to develop strong ties with consumers while building a reputation through positive association at relevant local levels. It also helps to foster one of the most important ingredients in a brand-consumer relationship: trust