Joss

Davidge

13.12.12

Students given blank books to doddl and do what they want with, in the hope of building up a facinating archive of the college community

06.12.12

Earlier in the year we also came across this trampoline concept entered into a Parisian competition to design a new bridge to cross the Seine! Now that would be quite an experience!

29.11.12

Salt Lake City places fake book covers on over 800 books for people to stumble upon, sparking conversation about reading

23.11.12

Google has created an alternate reality game that invites users to participate in an adventure that straddles the real and virtual worlds.

16.11.12

Milan open "On Space Time Foam", a three level bubble playground that is designed to make visitors lose their spatial awareness

16.11.12

Some of these fall short of expectations because the devised activity is not genuinely relevant to the brand or the trend. Others are propelled into the stratosphere by fusing a current trend with clear brand positioning. If marketing is done right, brands can leave a lasting impression that people will undoubtedly share in conversations with friends and on social networks.

07.11.12

Consumers could enjoy teas and coffees, chat to Brand Ambassadors about new products and free loft insulation, and discover more about British Gas’ energy saving initiatives. There was also a levitating “magic tap” water-feature and costume characters to entertain the kids.

01.11.12

In order to promote its cereals in France, Kellogg’s created a breakfast street party. Complete with long trestle tables, free cereal, communal seating and costume characters for the kids.

30.10.12

Adidas recently revealed an interactive digital window in Nuremberg that encouraged passers-by to engage with the brand on the street. The touch screen display allowed customers to browse throu