Joss Davidge
19.04.13
Volkswagen demonstrates in-car feature with humour
Volkwagen demonstrate a blind spot in-car feature simply by tapping people on the shoulder
16.04.13
Key attributes of effective brand ambassadors
When planning a campaign that uses brand ambassadors to encourage consumers to try a product or trust a service. We make sure we are working with the very best. Here we look at why it’s important to hire the right people to do the talking.
12.04.13
Heineken Ignite creates an interactive club experience
Heineken Ignite uses LED lights and wireless sensors to create an interactive experience and light up bottles in a club. The bottles react when clinked together, "spark" when drunk and pulses in time to the music. Heineken used Milan Design Week as a chance to showcase its design-orientated thinking last year too with the Heineken Concept Club.
08.04.13
Because launches sampling campaign for Danone
An eye-catching Airstream trailer, decked out in Danio colours, is offering shoppers the chance to sample six mouth-watering flavours of Danio in an area evocative of the approaching spring and summer, with bright colours and beach umbrellas.
05.04.13
A fresh perspective from HP in live festival experience
At the Planeta Terra music festival in Sao Paulo, HP released a giant inflatable ball that was buffeted around by the crowd.
28.03.13
Corona delivers an out of focus message
Marketers are clearly seeing the value not only in engaging with a captive audience but also the post-event amplification through viral videos.
27.03.13
On secondment at Because Australia
Two Because UK employees have spent time over there developing the business and learning vital skills to bring back to their work in the UK, if we can persuade them to get back on the plane!
22.03.13
Guerrilla stunt from Jim Beam at Bondi Beach
Jim Beam Australia transformed the famous "Iceberg" lido at Bondi Beach into a giant cooler!
22.03.13
Experiential campaign from Intersport showcases mountain spirit
Intersport wanted to draw attention to its online booking site in Paris. So the brand transformed the entrance to a busy metro station with snow, ski-racks, snowboards and sun loungers.