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02.03.15

Samsung’s virtual reality shark dive in the desert

Samsung allow people to swim with sharks in the middle of the Australian outback

27.02.15

Great Experiential Marketing: Air France’s upgrade challenge

Air France kill airport waiting boredem witha mobile-based game which gives winner a free upgrade to business class

27.02.15

Great Experiential Marketing: Disney’s side shadows

When New York faced a cold winter, Disney brought them a Disney Dance-off and mimicking display with the aim to bring laughs to passers by

23.02.15

Speed dating with a stunt driver

Ford does speed dating with stunt driver Prestin Persson

19.02.15

Great Experiential Marketing: DENTISTE’s kissing silhouette booth

A Tokyo mall promotes people to express their feelings with a light box kissing booth

19.02.15

Cupidrone distributes roses from the sky

The Flower Council of Holland play Cupid on Valentine's Day as they send their Cupidrone to drop roses on the people of Verona

16.02.15

Experiential marketing at The GRAMMYs

Experiential marketing at The GRAMMYs

13.02.15

Using sex in marketing

Using sex in advertising and marketing: it’s one of the oldest tricks in the book. But does it work?

13.02.15

Great Experiential Marketing: Pay with lovin’ at McDonalds

Money is no more with love paying for meals instead