Uncategorized
12.01.17
Tapping into the Asian market with experiential: 3 brands doing it right
Delia Deng looks at three brands who have successfully tapped into the Asian market with experiential campaigns and what we can learn from them.
12.01.17
E.ON tricks the public in ice-cold experience
E.ON energy took over a historic building in Milan and covered it with ‘ice’ to spread important message.
12.01.17
A dog-friendly billboard experience
Commuters at Melbourne’s busiest train station are given the chance to play virtual fetch.
05.01.17
Death to millennials: why this antiquated term needs to die
Managing Partner Katie Penfold shares her thoughts on why marketers need to kill off the term millennial - and what they can replace it with.
05.01.17
KLM’s activation unites worldwide strangers
KLM Airways banished airport loneliness by serving travellers in Amsterdam a delicious buffet.
05.01.17
An epic musical experience from Belize Tourism Board
The world’s first drum controlled billboard takes to a square in Toronto, Canada.
14.12.16
Minute Maid’s emotional festive experience
Minute Maid’s Chicago pop up store creates a meaningful Christmas brand experience.
14.12.16
A touching Christmas activation from WestJet
WestJet targets customers struck by devastation in Canada and provides a Christmas miracle.
08.12.16
A magical drone experience from Disney
Disney and Intel use cutting-edge technology to create an unforgettable festive light show in Florida.