Uncategorized
04.10.17
Toys R Us looks to attract shoppers with new AR app
The toy retail chain’s free augmented reality app looks to lure shoppers back into struggling stores.
04.10.17
A different view: 360° film highlights plight of Rohingya Muslims
Amnesty International and Al Jazeera transport viewers into the heart of “the most urgent refugee emergency in the world.”
28.09.17
Why VR is leading the Gartner Hype Cycle
Managing Partner Gareth Brock talks about the power of virtual reality for brands - and why it's far more than just a passing fad.
28.09.17
Sigh no more: IKEA’s new AR app eases shopper worries
Swedish furniture giant makes innovative use of augmented reality to aid buying decisions.
28.09.17
Art with heart: Inside Refinery29’s immersive 29Rooms experience
Digital-media company Refinery29 rocks New York Fashion Week with a powerful art installation.
22.09.17
Meet Corinna Homer, Because New Zealand’s new Business Director
We sat down with new Business Director at Because New Zealand Corinna Homer, to do a Q&A and find out what makes her tick.
21.09.17
Intergalactic treasure! Star Wars augmented reality experience
Disney creates huge social buzz for Star Wars: The Last Jedi with a global AR treasure hunt.
21.09.17
Skoda stunt takes car safety to brave new heights
Car manufacturer Skoda offers fans a once-in-a-lifetime experience that was only for the brave.
20.09.17
New World’s Little Garden experience delights children at Auckland’s Starship Hospital
New Zealand supermarket chain New World is celebrating the launch of this year’s Little Garden by providing a two-day experience to Starship’s ‘Little Stars’.