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27.08.13

Ginger Grouse Edinburgh bar takeover

Throughout August Arthurs Bar was transformed into a walk-in on-trade experience for Ginger Grouse called the “The Roost”, which was an extension of the “Taste Adventure Bar” summer roadshow that toured foodie festivals and events across the UK.

23.08.13

Adidas promotes Boost with an experiential campaign

Adidas display messages of goodwill powered by the runners' footsteps from friends and family of runners at the Santiago de Chile International Marathon.

22.08.13

Hope Soap encourages basic hygiene in South Africa

Before it became a term injected into marketing strategies that encourage engagement through sensory experiences, the word experiential was (and still is) strongly associated with education.

16.08.13

Amstel calls for a moment of quiet

Amstel reward people with a cool can of Amstel, providing they can stand still for 3 minutes

16.08.13

San Pellegrino – 3 minutes in Italy

Five San Pellegrino robots have been placed in a bustling town square in Taormina, Sicily. People can link up from their home computer and, using a webcam, their face can appear as the robots. If this isn’t enough, each user gets 3 minutes to control the robot and navigate their way through the busy square in real-time.

12.08.13

A mud-themed brand experience for Betway

Betway sponsor Total Warrior Mud Run in Cumbria and ask competitors to make use of their stretch area, show them their "Race Face" as well as be in for the chnace to win a GoPro Hero3 HD Camera

09.08.13

Nike creates live limited edition designs for AF1

To help celebrate the 30th year of their iconic Air Force One trainers, Nike hosted an experiential event where street dancers performed on an interactive surface. Wherever they touched a burst of designs appeared on the surface.

09.08.13

Guinness adopts NFC technology to engage with consumers

Guinness offer free pints to lucky winners using NFC

07.08.13

Using an event as a call to action – Feeding the 5,000

OzHarvest feed the 5000 in Austraila using food that would have otherwise been thrown out.