blog
12.07.13
Brand experience – pour a pint with your mind
Castle Lite gave away free beer, and all you had to do was pour it with your mind
05.07.13
Mile high park bench service in Manhattan
Virgin Atlantic showcase their customer service by giving anyone who sits on the Virgin Park Bench a taste of the Virgin Atlantic experience by treating them to a series of well-orchestrated suprises
05.07.13
Unlocking a Canadian experience
Molson Canadian placed bright red fridges across Europe, fully stocked with beer and would open when a Canadian checked in with their passport
28.06.13
A free ride home – socially responsible experiences
Bottles of Stiegl beer were created with a free public transportation ticket attached to the side. Being a socially responsible brand is not only right, but it also helps build genuine trust and loyalty from consumers.
28.06.13
Inspired thinking: how to engage a community with a cause
Brazilian football club, Sporting Club Recife is renowned in Brazil for having particularly high-spirited fans, who adore their club and the love the fan community. Some bright spark thought to use this community to try and combat a very real problem in Brazil – a lack of organ donors.
21.06.13
Brand Experience: Hendrick’s Gin voyages into the unusual
Hendrick's Gin offerd guests strange con concoctions and unexpected tipplies on their "Shoppe of Curiosities" event spaces in Austin, LA, Chicago, Boston and Philadelphia
21.06.13
Getting people talking with guerrilla marketing
The people of Antwerp were facing transport issues daily. So to encourage people to get involved and voice their opinion the city embarked on a simple, but effective, guerrilla marketing campaign. 5,000 cars across the city were transformed into mock-taxis by placing cardboard taxi signs on them.
30.05.13
Snickers gets people talking with witty campaigns
Mars brand Snickers has come up with some great campaigns that showcase the brand’s personality.
29.05.13
An immersive brand experience at Grand Central
A life-sized dolls house was build in Grand Central Station by Target which was packed full of around 4,000 products from their new Threshold collection