26.10.12
Terrifying experience in a lift from LG
LG replaced the floor in a lift and made to look like normal floor. When the lift started to move, the screens showed a graphic of the floor falling away.
26.10.12
Encouraging museum visits
We love these interactive ads that were placed around Vancouver to encourage people to visit Science World. This shows how repetitive messaging stands out.
25.10.12
Kellogg’s tweet shop
Kellogg's open a Special K Cracker crisp shop in London where people pay using tweets
25.10.12
Bodyform’s brilliant Facebook response to witty comment
One Facebook user decided to alert Bodyform to the fact he felt that he had been lied to all these years. His post was witty and quickly became a viral hit on the social networking site being shared over 80,000 times.
25.10.12
The Marketoonist’s take on “Chairs are like Facebook”
This cartoon from the Marketoonist made us chuckle this week.
19.10.12
Stunning experiential mural for Tikkurila Paints
After meticulous planning, a large blank canvas was erected in a square in Helsinki. A team of artists, art students and mural experts then proceeded to paint a surreal landscape scene. Over the course of a week the team changed the mural bit by bit, so that when it is all pulled together in this film it creates a fantastic, rather beautiful advert to demonstrate the "power of colours" for the paint brand.
19.10.12
Control the weather at the Barbican
Art studio Random International have created an interactive installation where members of the public can walk around in a heavy downpour without getting wet. 3D motion sensors track people's movement and turn the rain on and off accordingly
18.10.12
IVCA Best Corporate Experiential Marketing winners!
We are delighted to announce that this week we won the Best Corporate Experiential Marketing category at the 2012 IVCA Clarion Awards.
18.10.12
Musical swings experience in Montreal
A interactive installation designed to get people to collaborate has recently appeared in Montreal. It consisted of 21 swings that, when used, triggered musical notes. If users swung in unison the swings would play a composed piece.