blog
10.04.18
Shiny happy people: PANDORA stirs the senses in Sydney
PANDORA has launched its new jewellery collection in a big way, with a giant golden beehive activation in the heart of Sydney’s Pitt Street Mall.
10.04.18
Because launch unforgettable Ed Sheeran fan engagement pop-up
Because New Zealand helped Warner Music create an unforgettable Ed Sheeran pop-up experience to generate buzz and reward die-hard Sheerios.
09.04.18
The Influencer Trust Continuum: what it means for your brand
Our Head of Influencer Strategy shares his thoughts on why strategic influencer marketing isn't about scale, it's about trust and response.
03.04.18
Slow down! Burger King calls on Good Samaritans for help
The global fast food giant’s latest experiential marketing campaign in America asks: would you go out of your way to help someone in need?
03.04.18
Hands-on VR experience helps the blind ‘see’ art through touch
Touching Masterpieces: The National Gallery of Prague uses VR haptic hand technology to introduce visually impaired people to iconic sculptures.
29.03.18
The three different types of influencers – which is right for your brand?
Our Head of Influencer Strategy shares his thoughts on the three different types of influencers and how brands can use them effectively.
27.03.18
GO! Nike’s Reactland experience thrills runners in China
Footwear giant gives shoppers the chance to star in their own video game in surprising experiential marketing stunt.
27.03.18
Fintastic Magical Mermaid Museum pops up in LA
Freeform and Popsugar team up to promote new TV show, Siren, with a hauntingly beautiful pop-up exhibit dedicated to mermaids.
27.03.18
Because nominated for six APMC Ireland 2018 Star Awards
Because are chuffed to have been shortlisted for six APMC Ireland 2018 star awards.