blog
01.05.18
Feel the Force: Disney’s haptic jacket pushes VR and AR further
The entertainment giant’s new ‘Force Jacket’ prototype is set to push the boundaries of immersive technology by replicating real physical sensations.
01.05.18
Trojan horse Burger King stunt helps movie-goers flout food rule
Burger King smuggles Whoppers into movie theatres in Peru to overcome amended law banning some foods from the big screen.
30.04.18
Bellissimo! Hive and ENI gas e luce launch Smartown partnership at Milan Design Week
Because helped Hive and ENI gas e luce launch their inspiring Smartown partnership at Milan Design Week earlier this month.
24.04.18
It Can Wait: New VR experience shows the dangers of distracted driving
AT&T educates US high school pupils on the real dangers of using your phone at the wheel with a hard-hitting VR experience.
24.04.18
Shop the Look: Zara rolls out global augmented reality experience
Spanish fashion retailer Zara has become the latest big name to turn towards AR with a new app that brings its clothing range to life for shoppers.
17.04.18
Coachella 2018: five brands making the most of this year’s festival
As ‘Queen’ Beyoncé grabs worldwide headlines with #Beychella, we look at some of the brands making a big splash at Coachella 2018.
17.04.18
Bacardi lifts the lid on the heritage of Havana Club
Bacardi brings 1950s Cuba to life with thoroughly engaging live theatre experience to show that they own the REAL Havana Club
11.04.18
The Innovation Home by British Gas: The future of smart living
We helped British Gas deliver The Innovation Home - combining state-of-the-art smart technology from British Gas with a bright, classic, family friendly décor that celebrates the home’s original construction.
10.04.18
Yves Saint Laurent shows ‘Y’ influencer marketing works
YSL discreetly promotes its luxury Y fragrance to fashionable millennial males through strategic and highly-effective influencer marketing