blog

30.01.14

As part of New York Fashion Week, Marc Jacobs plans to open an experiential pop-up shop where standard currency will have no traditional value. Instead, the pop up concept store will allow shoppers to pay for items using tweets, Facebook posts and Instagram snaps

28.01.14

Instead of loaning intersting books, you can now loan interesting people to tell you interesting stories in a bid to challeneg people's perceptions

24.01.14

Under Armour created ‘a sensory decompression chamber’ and watching a 6 minute film of intensive sports training on a 270 degree panoramic screen to then finally emerge in a custom-designed retail space to connect customers with their brand

22.01.14

Madrid encourage skaters to take back their city with invisible skate ramps

17.01.14

Hong Leong Bank that also used Oobleck, inviting people to dash across a large pool of it in a ‘walk on water’. The bank created a great atmosphere around the experience and the result is this nicely produced video that has picked up over 5 million views in a matter of days.

15.01.14

Jamaican Tourist Board places an enourmous stress ball in Times Square as asks New Yorkers to "squeeze their burdens away"

14.01.14

We're all about creating amazing and memorable experiences here at BEcause. But that doesn't just stop at brands - we ensure everyday at BEcause HQ is fun, memorable and insightful for the employees.

10.01.14

Alzheimer's Nederland speads awareness by having a chocolate Easter bunny wrapped in a Christmas wrapper

08.01.14

Yovis Viaggio advertise their diarrhoea medicine by trapping people in the toilet