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06.11.14

Nissan’s Oculus Rift rollerblading experience

Nissan showed off the features of the Nissan Juke whilst using the Oculus Rift to allow members of the public to play their Chase The Thrill virtual experience

06.11.14

Great Experiential Marketing: Perrier’s street art party

Perrier created a street art event centered around nine original designs that were curated by three street artists from Paris, Japan and Brazil.

30.10.14

The Walking Dead’s zombies at the bus stop

Commuters were in for a scare as an augmented street was invaded by zombies to promote the new series of The Walking Dead in Austria

29.10.14

Marketing to millennials – 7 things you need to know

As millennials age, so their purchasing power increases year by year, offering growing opportunities for brands. So what are the best strategies for engaging this distinctive group?

21.10.14

Tim Hortons’ neighbourhood takeover

Tim Hortons become everyone's neighbour as they creat a pop-up shop inside a house in a Canadian neighbourhood

21.10.14

Great Experiential Marketing: Pay with calories at pop-up shop

Colum Light swap money with calories as people burn and earn them to pay for their new sporting goods

17.10.14

Millennials were all ears at Sennheiser’s Ear Love Palace

Sennheiser, the high-end audio brand hailing from Germany, set out on a 10-day ear-centric experiential campaign in New York City.

16.10.14

Great Experiential Marketing: Quilmes’ table football

Football fans play each other at the same time in different places as beer brand Quilmes creates an online foosball table for fans to play

15.10.14

Great Experiential Marketing: Interactive Pictionary ad

Shoppers in Canada played Pictionary in a mall as they win larger than life prizes in a promotion by the game creators, Mattel