03.04.18
Slow down! Burger King calls on Good Samaritans for help
The global fast food giant’s latest experiential marketing campaign in America asks: would you go out of your way to help someone in need?
03.04.18
Hands-on VR experience helps the blind ‘see’ art through touch
Touching Masterpieces: The National Gallery of Prague uses VR haptic hand technology to introduce visually impaired people to iconic sculptures.
27.03.18
GO! Nike’s Reactland experience thrills runners in China
Footwear giant gives shoppers the chance to star in their own video game in surprising experiential marketing stunt.
27.03.18
Fintastic Magical Mermaid Museum pops up in LA
Freeform and Popsugar team up to promote new TV show, Siren, with a hauntingly beautiful pop-up exhibit dedicated to mermaids.
20.03.18
Motorola challenges smartphone addiction with ‘Real People’
Manhattan gets taken over by distracted mannequins in a new experiential campaign from Motorola to redress the #phonelifebalance.
20.03.18
Fair pay: Gender inequality experiment shocks kids in Denmark
Children are given a bittersweet taste of work life in a new experiential campaign video from financial services union Finansforbundet.
13.03.18
Ready Player One VR experience transports fans to 2045
SXSW attendees have been wowed by Warner Bros’ new virtual reality showcase with HTC ahead of Steven Spielberg’s latest Hollywood blockbuster.
13.03.18
Living the dream: HBO transports fans into Westworld at SXSW
HBO recreates the fictional town of Sweetwater at South West Interactive Festival to celebrate the release of Westworld series two.
06.03.18
Lacoste helps endangered species with limited edition brand campaign
One of the world’s most iconic logos has been replaced in a new brand campaign from designer clothing brand Lacoste to tackle animal extinction.