09.05.18
Not so still life: Philips’ brand experience reinvents art in Amsterdam
The Rijksmuseum plays host to an unexpected brand experience from Philips that shines a big spotlight on fruit and vegetables.
01.05.18
Feel the Force: Disney’s haptic jacket pushes VR and AR further
The entertainment giant’s new ‘Force Jacket’ prototype is set to push the boundaries of immersive technology by replicating real physical sensations.
01.05.18
Trojan horse Burger King stunt helps movie-goers flout food rule
Burger King smuggles Whoppers into movie theatres in Peru to overcome amended law banning some foods from the big screen.
24.04.18
It Can Wait: New VR experience shows the dangers of distracted driving
AT&T educates US high school pupils on the real dangers of using your phone at the wheel with a hard-hitting VR experience.
24.04.18
Shop the Look: Zara rolls out global augmented reality experience
Spanish fashion retailer Zara has become the latest big name to turn towards AR with a new app that brings its clothing range to life for shoppers.
17.04.18
Coachella 2018: five brands making the most of this year’s festival
As ‘Queen’ Beyoncé grabs worldwide headlines with #Beychella, we look at some of the brands making a big splash at Coachella 2018.
17.04.18
Bacardi lifts the lid on the heritage of Havana Club
Bacardi brings 1950s Cuba to life with thoroughly engaging live theatre experience to show that they own the REAL Havana Club
10.04.18
Yves Saint Laurent shows ‘Y’ influencer marketing works
YSL discreetly promotes its luxury Y fragrance to fashionable millennial males through strategic and highly-effective influencer marketing
10.04.18
Shiny happy people: PANDORA stirs the senses in Sydney
PANDORA has launched its new jewellery collection in a big way, with a giant golden beehive activation in the heart of Sydney’s Pitt Street Mall.