02.01.18
World’s first VR zoo looks to delight animal fans in China
Guangzhou Zoo in southern China unveils ambitious plan to bring customers closer than ever before to animals.
19.12.17
Rev your engines: The Grand Tour’s experiential café opens for business
Zoom zoom! Amazon Prime Video creates buzz for second season with this NYC coffee shop stunt.
19.12.17
The Escape Train: a marathon murder mystery adventure
All aboard! Finnish Railways creates the world’s first escape room on a moving train
12.12.17
WestJet spreads Christmas cheer with 12 magical flights
The Canadian airline and festive joy-bringer’s done it again with 12 seasonal experiences across Canada.
12.12.17
Starbucks’s new Shanghai Roastery offers interactive in-store AR experience
Starbucks offers a freshly brewed taste of the future with first-ever experiential store in Shanghai.
05.12.17
Star Wars AR app experience lights up Nissan car dealerships
The Force is strong with Nissan in the US, thanks to an educational new AR app featuring R2D2 and co.
05.12.17
Sephora creates world’s first live-created fan film to launch Rihanna range
Sephora gives fans the superstar treatment for Rihanna’s Fenty range launch in Madrid.
28.11.17
An end to rivalry: Chick-fil-A’s pop-up unites football rivals
Georgia-based fast food chain’s ‘Rivalry Restaurant’ seeks to end 125-year-long community conflict.
28.11.17
Sports Experts encourages commuters to sweat more and get more
Sports Experts uses a thermal imaging device to rewards Montreal commuters for taking the stairs.