Changi Airport Group (CAG), known as the ‘Innovator of Experience’, asked us to bring this title to life at its exhibition stand at the Singapore Airshow. From its adoption of innovative tech to creating a butterfly garden, customer experience is at the heart of CAG. We wanted to highlight this and create an experience that showcased Changi Airport as a destination in itself. Using interactive projection walls, we delivered key information about the group in a memorable way. And an interactive trampoline game took players on an adventure through the airport, which was captured with a shareable, personalised 360° GIF.

Results:
More than a stand, a shareable experience that cemented Changi’s reputation as the World’s Best Airport.

From its adoption of innovative technologies to creating a butterfly garden purely for enjoyment, customer experience is at the heart of Changi Airport Group (CAG). It’s this kind of innovative thinking that’s earned it the title of ‘Innovator of Experience’, so when asked to help bring this title to life at its Singapore Airshow exhibition stand, we jumped at the chance. The stand needed to inform people about the airport, share future plans, drive engagement and encourage social amplification. We wanted to highlight these endeavours and create an experience that showcased Changi Airport as a destination in itself.

Interactive projection walls allowed us to bring Changi’s core content themes to life. When people touched sections of the wall, an animated story played, delivering key information about Changi, its future and sustainable initiatives in a memorable way. An interactive trampoline game then took players on an adventure through the airport. At the end of the game, players could strike a pose while jumping for a shareable, personalised 360° GIF, amplifying the campaign far beyond the walls of the Singapore Airshow.

Creating the connection:
Voted the World’s Best Airport 7 years consecutively, CAG truly is an ‘Innovator of Experience’. Our interactive stand reflected just that.

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