Have you ever encountered a scent and have it immediately take you back to a certain time and place?
Knowing the profound effect that the sense of smell can have on us, Glade built its own sensory ‘Boutique’ in New York. The Glade Boutique comprised 5 different scented rooms – each a unique experience inspired by a scent in the Glade portfolio. The rooms were labelled ‘Anticipation’, ‘Relax’, ‘Flirty, ‘Fresh & New’ and ‘Energize’ for the feelings they intended to evoke in their guests.
Read more about this incredible brand experience on Joss’ Marketing Society blog.