To try and stop travelers from throwing chewing gum or cigarettes on the floor, outside Gare de Marseille train station, SNCF commissioned these two temporary sculptures.
Standing at an impressive 5 meters heigh the cigarette and lump of chewed gum are bound to get noticed!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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