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30.03.16

How the right brand ambassadors help build brand love

Getting the right people to represent your brand in the field will help build real affinity between your audience and your brand.

17.03.16

Driving ROI through experiential: more bang for your buck

Compelling and memorable experiential activity is the perfect way to forge long-lasting and highly personal bonds with consumers. But how is this measured?

16.03.16

VR delivers memorable experience for MS patients

Virtual reality helps people with MS relive their passions in moving ad campaign.

16.03.16

NYC experiential stunt asks for biggest regrets

New Yorkers reveal their biggest regret in a moving experiential campaign.

09.03.16

Reebok’s experiential campaign gets consumers running

Sports brand Reebok’s experiential ad encourages shoppers to sprint for shoes.

09.03.16

JetBlue passengers unite for US election experiential stunt

JetBlue’s experiential stunt encourages passengers to unite together to win.

03.03.16

How the public sector can use experiential marketing to engage hard-to-reach audiences

A whole host of public sector organisations are now turning towards experiential marketing to reach minorities. Find out why.

03.03.16

Scream-activated experiential vending machine

Experiential vending machine lets people in Quebec pay with screams.  

03.03.16

McDonald’s lets kids make their own VR goggles

McDonald’s Sweden transforms ‘Happy Meals’ into virtual reality viewers.