blog
16.08.17
Bermuda calls in JetBlue’s surprising brand experience
JetBlue placed a ringing phone on a busy NYC street, and those who answered were in for a surprise.
10.08.17
Xennials: 3 things all marketers must know about this emerging ‘microgeneration’
There’s a new kid on the marketing block: the Xennials. This ‘lost Generation’ now presents a very unique chance to deliver highly targeted brand experiences.
10.08.17
Volkswagen creates arcade-themed VR campaign
Volkswagen Australia used virtual reality to bring the new version of its classic Golf model to life.
10.08.17
Bus shelters transformed into underwater experience
Montrey Bay Aquarium used augmented reality to create immersive bus shelters in San Francisco.
26.07.17
Poisonous food truck experience from food allergy charity
Food allergy charity E.A.T sets up a food truck in NYC in a bid to spread an important message.
26.07.17
Björn Borg’s controversial US vs Mexico tennis experience
Swedish fashion brand shows that sport can unite those with differences in bold experiential stunt.
26.07.17
Fido’s experience asks ‘Who Am I? for Pride
Cellular phone service provider Fido used a playful technique to get Canadians talking about equality.
26.07.17
7UP’s summer Twitter challenge experience
7UP targets Latin Americans suffering from the summer heat with fun experiential stunt.
26.07.17
Google Daydream: what it means for the future of virtual reality
Mark Cundle, CEO and co-founder of digital content development studio Austella shares his thoughts on how Google Daydream will revolutionise virtual reality.