blog
11.06.19
Uber offers once-in-a-lifetime Great Barrier Reef experience
ScUber Rides – the world’s first rideshare submarine – takes passengers into the crystal-clear waters of Australia to see one of the greatest natural wonders like never before.
11.06.19
Visit Xbox invites gamers to travel and explore virtual worlds
When is a gaming giant not a gaming giant? When it’s acting as a travel company of course! Xbox merged gaming with the tourism sector to introduce a new kind of consumer experience.
05.06.19
Because help Sydney Water get drastic with plastic
The Because Australia team helped Sydney Water reduce plastic waste at the Beat the Bottle river clean up event at Hurlestone Park, Sydney.
04.06.19
The world’s most instagrammable ice cream experience is here
Finnish ice cream, Valio Jäätelöfabriikki targeted millennials with The Sweet Suite at a hotel in Helsinki that was as sweet as the brand’s ice cream.
04.06.19
The War of the Worlds: The Immersive Experience is here
With the help of 300-foot martians, motion simulators and holograms, the classic novel was brought to life in a highly engaging VR show in London.
29.05.19
Winter is here! Air New Zealand unveils epic Game of Thrones campaign
Air New Zealand offers to fly author George R.R. Martin to its country for free to give him the space and time to finish the final Game of Thrones book.
28.05.19
Deliveroo delivers off the wall takeaway stunt
The food delivery service created its own special replica of the Great Wall of China as part of an eye-catching brand activation in Liverpool, UK.
21.05.19
Digital-only blockchain clothing makes stunning debut in NYC
Digital fashion house The Fabricant turns heads with auction for the “world’s first piece of digital couture” in collaboration with the makers of CryptoKitties.
21.05.19
Fox ignites interest in new vampire series with flaming posters
To celebrate the launch of TV show, The Passage, Fox created a poster campaign with a difference in Brazil where the advert turned to ash in the sunlight.