blog

11.09.19

Sampling is a tried and tested form of marketing, and one that can deliver enormous brand value when well executed.

11.09.19

We’ve already covered the ‘The Seven Sins of Sampling’ - what NOT to do when planning and executing sampling campaigns.

11.09.19

Krispy Kreme’s seasonal stunt sees customers exchange disappointing pumpkin spice products for a new limited-edition doughnut.

11.09.19

Sweet dreams! IKEA created a limited-edition catalogue with a famous lullaby inserted into the pages to help send little ones to sleep.

04.09.19

The gin brand set up a website where consumers could add a contribution to a giant canvas and watch it being created in real time in Los Angeles.

04.09.19

Logo goes here: Doritos launched an inspired advertising campaign that featured no logo or brand name, to reach ad-resistant Generation-Z.

28.08.19

The man of the moment twisted, licked and dunked his Oreos in a stunt that went viral to raise money for UK music therapy charity, Nordoff Robbins.

28.08.19

The travel operator invited holiday makers to an epic sleepover in a huge sandcastle in Coney Island, New York.

21.08.19

Spirits category is being stirred up. In the first edition of Architects of Growth, we sat down with Eric Sampers to discuss how the category is changing and what is his approach to making spirits brands grow.