Fancy a ‘glow in the dark’ Cornetto?

When cinema goers unwrapped what looked like Mint Choc Chip Corenettos, they were thrilled and slightly unnerved to find it glowed brightly. The ice-creams were created by ‘food wizards’ Bompas and Parr who called the creation of luminescent food “one of our greatest adventures”.

Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Joss Davidge

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