The Dadis (Drum Awards for the Digital Industries) are open internationally to agencies and brands who are producing great digital work. From apps to consumer products, use of search to social media, best paid media campaign and best use of VR.
The Boursin Sensorium campaign has already won two industry awards: The Masters of Marketing Award in the experiential and events category and The Drum UK Event Award for Bests Use of Event Technology.
The campaign is also shortlisted for three Event Technology Awards for Best use of Technology for Interaction, Best Augmented / Virtual Reality Technology and Best use of Technology for a Brand.
If you haven’t seen the Boursin Sensorium campaign, take a look at our case study video below or read about the results here (or try out the VR experience for yourself):