10.05.15
The Macallan host immersive brand experience event with Because
Mcallan Residence guests will be treated to a masterclass from expert mixologists who will showcase the art of creating the ultimate whisky cocktail
07.05.15
Great Experiential Marketing: Wall’s office ice cream truck
Goodbye serious, hello ice cream!
07.05.15
Great Experiential Marketing: Reebok’s subway pump battle
Korean commuters take part in Reebok's Subway Pump Battle
07.05.15
Do you trust your agency to deliver?
Brand experience, experiential, live brand marketing - call it what you will, it seems just about every kind of agency has boarded the ‘experiential’ train.
01.05.15
Great Experiential Marketing: McDonald’s joy maze in Bucharest
As part of McDonald’s endeavour to spread smiles throughout 24 cities on 24th March, the fast food giant installed a “Joy Maze” in Bucharest.
01.05.15
Great Experiential Marketing: Pepsi Max’s drone football
Drone referees and 5-a-side with a twist by Pepsi
23.04.15
Great experiential marketing: Samsung’s sleek launch parties
Disclosure round off a night featuring phone placeholders and digital food ordering by Samsung
23.04.15
Live brand activations at Coachella Festival 2015
Ball pits, see-saws and mixing sessions all featured at Coachella
20.04.15
McDonald’s’ jingle bench in Warsaw
Bus users make music in Warsaw on McDoanld's jingle bench as they spread 24 gifts of joy in 24 cities