26.03.19
Canon reimagines century-old test with ABC ColorBlind Book
8% of boys in Brazil suffer with colour blindness. Canon added new colour to an iconic test to recognise the problem in a playful way.
04.12.18
Experiential booth literally grabs men by the balls
Heads up, trousers down! To overcome embarrassment, Testicular Cancer New Zealand created a private medical booth for men to get their testes checked anonymously.
03.10.18
Björn Borg’s trippy exerhighs pop-up shop in Amsterdam
The Swedish sportswear brand teaches people about the highs of exercise with unique brand experience where customers pay for merchandise with drugs.
10.04.18
Because launch unforgettable Ed Sheeran fan engagement pop-up
Because New Zealand helped Warner Music create an unforgettable Ed Sheeran pop-up experience to generate buzz and reward die-hard Sheerios.