A feel-good global brand activation to inspire life-changing choices.
blu, a global leader in the vaping industry, needed help driving awareness and consideration among today’s adult smokers and vapers. Based on blu’s mission to help adult smokers switch to a healthier alternative, we conceptualised Pledge World. A global influencer and experiential campaign, brought to life through an integrated multichannel campaign. Pledge World connected blu with its audience at scale through authentic stories about the highs and lows of making a life-changing choice.
Results:
1.4b total reach
26% growth in brand awareness
19% increase in positive sentiment among smokers
A feel-good global brand activation to inspire life-changing choices.
blu, a global leader in the vaping industry, needed help driving awareness and consideration among today’s adult smokers and vapers. Based on blu’s mission to help adult smokers switch to a healthier alternative, we conceptualised Pledge World. A global influencer and experiential campaign, brought to life through an integrated multichannel campaign. Pledge World connected blu with its audience at scale through authentic stories about the highs and lows of making a life-changing choice.
Results:
1.4b total reach
26% growth in brand awareness
19% increase in positive sentiment among smokers