Because is a brand experience agency with offices around the world.

We’re proudly global and even prouder to be an independent, shareholder run agency.

For over 30 years our pioneering campaigns have connected people with brands in extraordinary ways, engaging with people emotionally and changing beliefs and actions.

By blending the best of experiential, social, digital, and virtual, with powerful campaign strategies, we create and deliver connected experiences that seamlessly fuse the real world with the digital one.

We believe brand experience has the power to make life more memorable, exciting, and just more fun. We help people and brands make real connections in a digital world.

Masterclasses in Melbourne.

Each month, we host a 30-minute brand experience masterclass either live or virtually.

These sessions are complimentary and provide innovative solutions to the biggest experiential challenges marketers face when planning and evaluating campaigns.

During our masterclass, we showcase some of the most exciting and effective brand experiences from around the world, and give you the chance to try out the latest cutting-edge VAT technology.

Our aim is to not only help you successfully navigate your brand through this fast, and ever-changing world, but to thrive in it, making real connections along the way.

Register for our next session

Visit us in Melbourne.

The Because Melbourne office is located at WeWork Collins Street, the co-working space's first office in the city.

If you’re ever in the area, pop in and say hi.