To herald the upcoming launch of a new ride at Alton Towers Resort a lift in a Wandsworth shopping centre was made to look like the floor had been ripped out.
This guerrilla marketing stunt certainly raised the heart rate of unsuspecting shoppers and made sure they walked away with Nemesis Sub-Terra on their minds!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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