You may want to turn your speakers down before you click play! Beyond the music, which we are sure sounded better on paper, this is a brilliant idea!
To promote its pure fruit juice Camp Brazil created moulds for the fruit. So when the fruit grew and ripened on the tree it became the shape of a Camp carton! The moulded fruit was then placed in the fruit section at a supermarket where shoppers could exchange it for a carton of Camp’s pure fruit nectar.