Kia rear-view camera race

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To launch a new in-car rear-view camera Kia hosted a backwards car race, which resulted in over a thousand cameras being ordered directly after the event!

Kia

 

 


Author bio

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.