We love this beautiful installation in Singapore airport. “Kinetic Rain” consists of 1,216 bronze droplets attached to wires.
They are controlled by a specially designed piece of software, which makes the droplets move up and down slowly to create variety of shapes. It’s quite mesmerising.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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