Control the weather at the Barbican

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A new installation at the Barbican has got people talking this month. 

rain-room_1

Art studio Random International have created an interactive installation where members of the public can walk around in a heavy downpour without getting wet. 3D motion sensors track people’s movement and turn the rain on and off accordingly.  The experience is surreal, completely unique and rather beautiful.

rain-room_2 rain-room-3

 


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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.