Adidas recently revealed an interactive digital window in Nuremberg that encouraged passers-by to engage with the brand on the street.
The touch screen display allowed customers to browse through life-size items, interact with the models and share their finds with friends on various social media sites.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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