We love this very cool interactive installation that allows users to play with sound using a surface sensitive to depth.
Creating an interactive interface can be a great way to draw people into an experiential environment and it will be interesting to see if this technology is adopted by marketers to generate a buzz in the future.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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